Mobile Event Logistics
Events such as the Masters, NASCAR and the US Open depend heavily on start-times, weather conditions and other special circumstances. When anything causes cancellations, additions or changes to an event, the results are often horror stories for attendees, groups and sponsors. Not anymore - timely and proactive announcements along with the handy format of a mobile phone turn otherwise unpleasant and inconvenient program modifications into new marketing and selling opportunities for sponsors and promoters.
Terratial Technologies introduces MEL, the Mobile Event Logistics rapid development platform. MEL was designed to specifically assist event promoters and organizers to develop and deploy a successful and profitable mobile strategy. MEL provides a great user experience for the event attendee by keeping the event schedule up-to-date, while at the same time promoting sponsor and advertiser loyalty.
MEL enables the display of content from different data formats and goes beyond the delivery of content in the limited WAP or micro browser format by supporting native (i.e., downloadable) applications for all major smartphones: iPhone, Blackberry, Windows Mobile Smartphone / Pocket PC, G-Phone (Android), and Palm. MEL enables sustainable applications for all major phone types in just days with a minimal setup fee, low maintenance costs and a reasonable revenue share.
