With the advent of Terratial's mobile tradeshow guides, the days of the heavy weight, expensive printed tradeshow brochure are finally over. Along with the mobile format come more revenue generating opportunities by directly targeting special interest groups via banner ads, SMS and Twitter. Cancellations, additions, changes all were part of the horror scenarios in the past to make an event go awry for attendees, groups and sponsors. Not anymore. Timely and proactive announcements along with the handy format of a mobile phone turns otherwise unpleasant and inconvenient program modifications into new marketing and selling opportunities. For example, an SMS sponsor for a change of venue of an event will certainly be looked upon as a good corporate citizen. But what about the cost of these mobile wonders?

Terratial Technologies specializes in assisting trade show and convention organizers with developing and deploying a successful and profitable mobile strategy. With its Convention and Tradeshow Rapid Development Platform for mobile content delivery (CTRDP), Terratial promotes sponsor and advertiser loyalty, complements printed materials such as brochures and flyers, and even integrates daily news feeds, buyers' guides and other features, such as agendas and appointment calendars.

CTRDP enables the display of content from different data formats and goes beyond the delivery of content in the limited WAP or micro browser format by supporting native (i.e., downloadable) applications for all major smartphones: iPhone, Blackberry, Windows Mobile Smartphone / Pocket PC, G-Phone (Android), and Palm. CTRDP enables sustainable applications for all major phone types in just days with a minimum setup fee, low maintenance costs and a reasonable revenue share.

Contact us at sales@terratial.com to benefit from our experience.