According to industry strategists, print media needs to better address new target markets, find new distribution channels and create new advertising formats in light of their dwindling readership and advertisement revenue. As part of an overarching strategy, content distribution and advertising on mobile phones is the solution since (1) 60% of marketing and IT directors ranging from all sectors favor mobile marketing channels due to the mobile platform's capacity to target consumers, (2) 85% of the companies surveyed believe that mobile marketing generates a higher response than traditional methods, and (3) 150% growth in mobile marketing budgets can be expected.

Terratial Technologies specializes in assisting print media to develop and deploy a successful mobile strategy. T-Life, the rapid application development platform for mobile content delivery, has been selected by well-known brands in the publishing business. It enables the display of content from different data formats. T-Life goes beyond the delivery of content in the limited WAP or micro browser format by supporting native (i.e., downloadable) applications for all major smartphones: iPhone, Blackberry, Windows Mobile Smartphone / Pocket PC, G-Phone (Android), and Palm. T-Life enables sustainable applications for all major phone types in just days with a minimal setup fee, low maintenance costs, and a reasonable revenue share.

Contact us at sales@terratial.com to benefit from our experience.