Terratial Technologies specializes in helping content providers such as newspapers, magazines, special interest groups, and trade show / event organizers to develop and deploy a successful and profitable mobile strategy. The technological foundation of the deployed mobile strategy consists of T-Life and its industry-tailored derivatives.

T-Life is a rapid application development platform for mobile content delivery. It enables the display of content in different data formats (e.g., RSS news feeds, compact HTML). T-Life goes beyond the delivery of content in the limited WAP or micro browser format by supporting native (i.e., downloadable) applications for all major smartphones: iPhone, Blackberry, Windows Mobile Smartphone / Pocket PC, G-Phone (Android), and Palm. T-Life enables sustainable applications for all major phone types in just days with a minimal setup fee, low maintenance cost and a reasonable revenue share.

Before deploying a solution, Terratial Technologies assists its clients in developing a mobile strategy. After an initial discussion of the issues below, a statement of work (SOW) specifying deliverables is created along with a project plan integrating marketing, sales and technical development. A typical kick-off meeting includes the following discussion points:

1. Discuss and define compelling content for your audience
2. Discuss and define target group(s) / communities, including a technology adoption lifecycle
3. How to monetize AM - pricing and packages (CPM, sponsorships)
4. Repeat 1-3, if necessary
5. Mobile marketing and sales strategies (mindshare vs. market share) in conjunction with your other activities
6. Rollout activities
7. Responsibilities
8. Implementation plan and milestones

Contact us at sales@terratial.com to benefit from our experience.